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Oral history interview with Armistead S. Pride, 1971.

Creator: Pride, Armistead Scott
Project: Black Journalists Oral History Collection.
(see all project interviews)
Phys. Desc. :Transcript: 48 pages Sound recording: 2 sound cassettes
Location: Columbia Center for Oral History
Full CLIO record >>

Biographical Note

Armistead Scott Pride received degrees from the University of Michigan and the University of Chicago before receiving a master's and doctorate in journalism 1950 from Northwestern University. From 1944 to 1976, he was the head of the journalism program at Lincoln University. Pride worked for the Associated Press, the Boston Guardian, the Louisville Defender, and the St. Louis Argus. His research was published after his death in a book co-authored with Clint Wilson called A History of the Black Press. Pride died in 1991.

Scope and Contents

In his 1971 interview conducted by Henry La Brie III, Armistead Pride discusses the differences in local and national advertising and working with the Audit Bureau of Circulations (ABC) and Amalgamated Publishers, Inc. He discusses the qualitative analysis of the black press, the changes in the black press' scope, and its future. Pride explains the effects of social consciousness on readership, politics, voting, and social change, as well as the importance of the editorial section. Throughout the interview, he defines distinctions between the white press and journalists and the black press and journalists.

Subjects

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