Oral history interview with S. Bruce Smart [electronic resource], 1975

Biographical Note

Executive.

Scope and Contents

Army experience, sales background, management training; effects of 1959 Continental Can plane crash; expansion, responsibilities, problems of an area manager; company reorganization 1960, managerial philosophy; labor relations, importance of long-range planning, public relations; sales and marketing philosophy; international potential of packaging industry; advantages of conglomerates; cost benefit relationships; environmentalism; present and future of paper and plastic industries.

Subjects

• Containers.
• Continental Can Company.
• Environmental policy.
• Executives--Interviews.
• International business enterprises.
• Interviews.
• Marketing--Management.
• Nackman, Mark E., interviewer.
• Oral histories.
• Papermaking.
• Plastics industry and trade.
• Sales management.
• Smart, S. Bruce--Interviews.