Tiffany-Wharton Lectures on Corporate Design Management sound recordings, 1973

Biographical Note

These lectures were held at the Wharton School of the University of Pennsylvania in 1973. They were subsequently compiled in the book The Uneasy Coalition: Design in Corporate America, edited by Thomas F. Schutte and published by the University of Pennsylvania Press in 1975

Scope and Contents

The collection's lectures address the relationship between design and business management, with emphasis on the value of design for corporate managers. The collection's lectures are: "The Designer and the Manager Syndrome" by Misha Black, "Design for America's Third Century" by Nancy Hanks, "The Crisis Of Design and Aesthetics in American Management" by Walter Hoving and George O'Brien, "Architecture and Human Agreement" by Louis I. Kahn, and "Good Design is Good Business" by Thomas J. Watson, Jr.

Subjects

• Industrial design.
• Lectures
• Sound recordings.