Columbia Center for Oral History Portal > Lecture by Walter Hoving and George O'Brien titled "The Crisis Of Design and Aesthetics in American Management," 1973
Creator: | Hoving, Walter, 1897-1989 | Project: | Tiffany-Wharton Lectures on Corporate Design Management sound recordings. (see all project interviews) | Phys. Desc. : | Sound recording: 1 reel | Location: | Columbia Center for Oral History | Full CLIO record >> |
Biographical NoteWalter Hoving was Chairman of Tiffany & Company from 1955 to 1980. George O'Brien was Tiffany & Company's Vice President and Director of Design Development
Scope and ContentsIn this lecture, Walter Hoving explains the rationale for the Tiffany-Wharton lecture series and discusses the impact of the current dearth of quality corporate design on American businesses. George O'Brien then outlines the important role of design directors in conceptualizing and editing a corporate organization's design aesthetic
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