Columbia Center for Oral History Portal > Lecture by Thomas Watson, Jr. titled "Good Design is Good Business," 1973
| Creator: | Watson, Thomas J., 1914-1993 | Project: | Tiffany-Wharton Lectures on Corporate Design Management sound recordings.
(see all project interviews) | Phys. Desc. : | Sound recording: 1 reel | | Location: | Columbia Center for Oral History | | Full CLIO record >> |
Biographical NoteThomas J. Watson was Chairman of the Executive Committee of International Business Machines Corporation (IBM)
Scope and ContentsThomas J. Watson Jr., in his lecture, "Good Design is Good Business," discusses the positive impact of IBM’s corporate design program and its work with industrial designer Eliot Noyes and the Olivetti typewriter company
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