Reminiscences of Maxwell Sackheim, circa 1955

Biographical Note

Advertising executive, publisher

Scope and Contents

Early career in advertising at J. Walter Thompson and Sears Roebuck; association with Harry Scherman; formation of Little Leather Corporation; Sackheim and Scherman advertising agency; inception of Book-of-the-Month Club idea; early titles; subscription practices; judges

Subjects

• Advertising.
• Book-of-the-Month Club.
• Book clubs (Discussion groups)
• Book industries and trade.
• Interviews.
• Oral histories (literary works)
• Publishers and publishing--Interviews.
• Sackheim, Maxwell, 1890-1982--Interviews.
• Starr, Louis Morris, 1917-1980, interviewer.

Access Conditions

Copyright by The Trustees of Columbia University in the City of New York, 1980