Reminiscences of Frank Atkinson Arnold : oral history, 1951.

Scope and Contents

Early advertising experiences; first contacts with radio; broadcasting and advertising; Director of Development for National Broadcasting Corporation; pre-recorded programs; early radio advertisers; BROADCAST ADVERTISING: THE FOURTH DIMENSION; advertising agencies, independent radio counsel; technical advances in radio; television and its problems

Subjects

• Arnold, Frank A. (Frank Atkinson), 1867---Interviews.
• Hill, Frank Ernest, 1888-1969, interviewer.--http://id.loc.gov/vocabulary/relators/ivr
• Interviews.
• National Broadcasting Company.
• Oral histories (literary works)
• Radio--History.
• Radio advertising.
• Television--History.