Reminiscences of Herbert Buhrow : oral history, 1956.

Biographical Note

Publishing executive

Scope and Contents

McGraw-Hill from 1940: targeting sales promotions, editorial program, mail order sales, compiling a mailing list, access to names, checking process; objectives of mailing; discussion of sales strategy for small editions; book club selling; market testing; retail book stores; future of publishing

Subjects

• Book industries and trade.
• Buhrow, Herbert, 1914-
• Executives--Interviews.
• Interviews.
• McGraw-Hill, inc.
• Oral histories (literary works)
• Phillips, Harlan B., interviewer.--http://id.loc.gov/vocabulary/relators/ivr
• Publishers and publishing--Interviews.