Reminiscences of Herbert Buhrow : oral history, 1956.
Scope and Contents
McGraw-Hill from 1940: targeting sales promotions, editorial program, mail order sales, compiling a mailing list, access to names, checking process; objectives of mailing; discussion of sales strategy for small editions; book club selling; market testing; retail book stores; future of publishing.
Permission required to cite, quote, and reproduce. Contact repository for information.