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Reminiscences of Herbert Buhrow : oral history, 1956.

Creator: Buhrow, Herbert, 1914-
Project: McGraw-Hill project.
(see all project interviews)
Phys. Desc. :Transcript 32 leaves.
Location: Columbia Center for Oral History
Full CLIO record >>

Biographical Note

Publishing executive.

Scope and Contents

McGraw-Hill from 1940: targeting sales promotions, editorial program, mail order sales, compiling a mailing list, access to names, checking process; objectives of mailing; discussion of sales strategy for small editions; book club selling; market testing; retail book stores; future of publishing.

Subjects

Access Conditions

Permission required to cite, quote, and reproduce. Contact repository for information.

Using this collection

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