Columbia Center for Oral History Portal > Reminiscences of Emerson Lee Brown : oral history, 1956Biographical NotePublishing executive
Scope and ContentsMcGraw-Hill's School Department: comparison with other publishers, titles published during 1950s, editorial advisers and consultants, traveling sales force, regional differences in sales, reading levels, planning publications, cooperation with other departments, advantages of across the board selling, role of the Text-Film Department, competition, new talent
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