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Reminiscences of Joseph H. Allen : oral history, 1973.

Creator: Allen, Joseph H., 1916-
Project: McGraw-Hill project.
(see all project interviews)
Phys. Desc. :Transcript 85 leaves.
Location: Columbia Center for Oral History
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Biographical Note

President of publications company.

Scope and Contents

President of McGraw-Hill Publications from 1965; move to J.C. Penney building; issues and problems, 1967-1968: purchase and later sale of Defense Marketing Services and Opinion Research Corporation, overseas expansion, creation of the journal BUSINESS AND URBAN CRISIS as response to 1968 civil rights distrubances, shift to offset printing and computer typesetting, lessening dependence on advertising, sale of journals INDUSTRIAL DISTRIBUTION, MODERN MANUFACTURING, and PRODUCT ENGINEERING; problems with news bureau and United States Post Office, cutting costs; move away from paid magazines to free ones; influence of television on business press; attempts to move into specialty consumer magazines; Standard and Poor's changing market evaluation of McGraw-Hill's strengths and problems.


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