Reminiscences of A.J. Rosenberg : oral history, 1956

Biographical Note

Publishing executive

Scope and Contents

Film program at McGraw-Hill during World War II; development of audio-visual teaching aids; publishing survey of school audio-visual market; process of book selection in mechanical drawing and engineering drawing; selling films to schools and universities; expansion of audio-visual business; book sales compared to film strip sales; production from book to film strip; cost of production; industrial films; new market exploration

Subjects

• Audio-visual materials.
• Educational publishing.
• Interviews.
• McGraw-Hill, inc.
• Oral histories (literary works)
• Phillips, Harlan B., interviewer.--http://id.loc.gov/vocabulary/relators/ivr
• Publishers and publishing--Interviews.
• Rosenberg, A. J., 1909-