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Reminiscences of Maxwell Sackheim : oral history, [1905-?].

Creator: Sackheim, Maxwell, 1890-1982.
Project: Book-of-the-Month Club project.
(see all project interviews)
Phys. Desc. :Transcript 20 leaves.
Location: Columbia Center for Oral History
Full CLIO record >>

Biographical Note

Advertising executive, publisher.

Scope and Contents

Early career in advertising at J. Walter Thompson and Sears Roebuck; association with Harry Scherman; formation of Little Leather Corporation; Sackheim and Scherman advertising agency; inception of Book-of-the-Month Club idea; early titles; subscription practices; judges.

Subjects

Access Conditions

Copyright by The Trustees of Columbia University in the City of New York, 1980. Permission required to cite, quote, and reproduce. Contact repository for information.

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