Reminiscences of Maxwell Sackheim : oral history, [1905-?].
Advertising executive, publisher.
Scope and Contents
Early career in advertising at J. Walter Thompson and Sears Roebuck; association with Harry Scherman; formation of Little Leather Corporation; Sackheim and Scherman advertising agency; inception of Book-of-the-Month Club idea; early titles; subscription practices; judges.
Copyright by The Trustees of Columbia University in the City of New York, 1980. Permission required to cite, quote, and reproduce. Contact repository for information.