Reminiscences of Carl Coash : oral history, 1956.
Scope and Contents
F.W. Dodge corporation form 1929: content of DODGE REPORTS; McGraw-Hill catalogs and advertising; introduction of the BUYER'S GUIDE; building circulation; influence of advertising and editorial content on sales; competition between coal and oil, salesmen in the oil and coal magazine field; John A. Hill's professional integrity; METAL AND MINERAL MARKETS; competition for COAL AGE and ENGINEERING AND MINING JOURNAL; inquiry publications; comparison of world coverage by Miller-Freeman's WORLD MINING and ENGINEERING AND MINING JOURNAL.
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