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Reminiscences of Carl Coash : oral history, 1956.

Creator: Coash, Carl, 1905-
Project: McGraw-Hill project.
(see all project interviews)
Phys. Desc. :Transcript 51 leaves.
Location: Columbia Center for Oral History
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Biographical Note

Publishing executive.

Scope and Contents

F.W. Dodge corporation form 1929: content of DODGE REPORTS; McGraw-Hill catalogs and advertising; introduction of the BUYER'S GUIDE; building circulation; influence of advertising and editorial content on sales; competition between coal and oil, salesmen in the oil and coal magazine field; John A. Hill's professional integrity; METAL AND MINERAL MARKETS; competition for COAL AGE and ENGINEERING AND MINING JOURNAL; inquiry publications; comparison of world coverage by Miller-Freeman's WORLD MINING and ENGINEERING AND MINING JOURNAL.

Subjects

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