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Reminiscences of Frank Egner : oral history, 1956.

Creator: Egner, Frank, 1892-1957.
Project: McGraw-Hill project.
(see all project interviews)
Phys. Desc. :Transcript 68 leaves.
Location: Columbia Center for Oral History
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Biographical Note

Publishing executive.

Scope and Contents

McGraw-Hill Book Company from World War II: success as technical publisher, mail selling and risks involved, internal competition, Whittlesey House, stock and storage problems, book pirating, comparison with other publishers; purchase of Blakiston Company and discussion of medical publishing: book jobbers and medical schools, advertising, manuscript procurement, research, competition; extensive discussion of mail order selling, market access and manuscript acceptance; quality of McGraw-Hill market; Martin Foss, James H. McGraw.

Subjects

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