Reminiscences of Frank Egner : oral history, 1956.

Biographical Note

Publishing executive.

Scope and Contents

McGraw-Hill Book Company from World War II: success as technical publisher, mail selling and risks involved, internal competition, Whittlesey House, stock and storage problems, book pirating, comparison with other publishers; purchase of Blakiston Company and discussion of medical publishing: book jobbers and medical schools, advertising, manuscript procurement, research, competition; extensive discussion of mail order selling, market access and manuscript acceptance; quality of McGraw-Hill market; Martin Foss, James H. McGraw.

Subjects

• Book industries and trade.
• Consolidation and merger of corporations.
• Egner, Frank, 1892-1957.
• Executives--Interviews.
• Interviews.
• Mail-order business.
• McGraw-Hill, inc.
• Medical publishing.
• Oral histories.
• Phillips, Harlan B., interviewer.
• Publishers and publishing--Interviews.

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