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Reminiscences of Basil Gray Dandison : oral history, 1956.

Creator: Dandison, Basil Gray, 1900-
Project: McGraw-Hill project.
(see all project interviews)
Phys. Desc. :Transcript 35 leaves.
Location: Columbia Center for Oral History
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Biographical Note

Publishing executive.

Scope and Contents

Foreign educational work, college traveler for McGraw-Hill Book Company, 1939; McGraw-Hill Foreign Division from 1946: demand for American books in Europe, subsidiaries in Canada and England, foreign salesmen and circulation men, role in International Cooperation Administration, university contract program, translation rights, competition, foreign sales statistics; emphasis on reaching consumer, sales policy in underdeveloped countries;, pricing policies; high price of medical books, medical reprint program; experimental book purchasing plan in East Pakistan, consideration of creating a McGraw-Hill Company of India.

Subjects

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