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Oral history interview with Raymond G. Fisher, 1975.

Creator: Fisher, Raymond G.
Project: Continental Group project.
(see all project interviews)
Phys. Desc. :Transcript 163 pages Sound recording 2 reels
Location: Columbia Center for Oral History
Full CLIO record >>

Biographical Note

Executive.

Scope and Contents

Early government statistical programs; Washington during New Deal; War Production Board allocation work; postwar rebuilding efforts in Berlin; strength of Continental's European subsidiaries; German vs. English social and economic structure; work for Rockefellers; Eisenhower campaign; General Clay's business philosophy, effects on Continental; steel strike, 1950s, move to packaging, 1950s mergers; success of Mills process in plastics markets; competition with American Can; acquisition and reorganization of Shellman plants; history of Diversified Products Group, coordination problems, sales; trends in can business over last twenty years; White Cap operations; product life cycles, profitability; production, distribution, profit problems of Bondware; Tee-pak, Crest cups; paper-plastic competition; international operations since the 1960s; coordination of European manufacturing and marketing programs; obsolescence of European licensee arrangements; worldwide expansion into economic developing areas, especially Brazil; foreign woodland resources; Russian business cooperation, association; future developmental possibilities in China, Indonesia.

Subjects

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