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Reminiscences of Howard Mateer : oral history, 1956.

Creator: Mateer, Howard, 1894-
Project: McGraw-Hill project.
(see all project interviews)
Phys. Desc. :Transcript 51 leaves.
Location: Columbia Center for Oral History
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Biographical Note

Publishing executive.

Scope and Contents

Early career with General Electric; on McGraw-Hill's ELECTRICAL WORLD; history of ELECTRICAL MERCHANDISING; James H. McGraw and electrical publications; advertising and subscriptions at ELECTRONICS magazine; new product promotion at ELECTRICAL MERCHANDISING; NUCLEONICS, history and readership; competition in electronics journalism; electrical merchandising industry; character of James H. McGraw; comments on Lester Moffat; Keith Henney as editor of ELECTRONICS.

Subjects

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Using this collection

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