Reminiscences of Howard Mateer : oral history, 1956

Biographical Note

Publishing executive

Scope and Contents

Early career with General Electric; on McGraw-Hill's ELECTRICAL WORLD; history of ELECTRICAL MERCHANDISING; James H. McGraw and electrical publications; advertising and subscriptions at ELECTRONICS magazine; new product promotion at ELECTRICAL MERCHANDISING; NUCLEONICS, history and readership; competition in electronics journalism; electrical merchandising industry; character of James H. McGraw; comments on Lester Moffat; Keith Henney as editor of ELECTRONICS

Subjects

• Interviews.
• Mateer, Howard, 1894-
• McGraw, James H. (James Herbert), 1860-1948.
• McGraw-Hill, inc.
• Oral histories (literary works)
• Periodicals--Publishing.
• Phillips, Harlan B., interviewer.--http://id.loc.gov/vocabulary/relators/ivr
• Publishers and publishing--Interviews.
• Technical publishing.