Reminiscences of Howard Mateer : oral history, 1956.
Scope and Contents
Early career with General Electric; on McGraw-Hill's ELECTRICAL WORLD; history of ELECTRICAL MERCHANDISING; James H. McGraw and electrical publications; advertising and subscriptions at ELECTRONICS magazine; new product promotion at ELECTRICAL MERCHANDISING; NUCLEONICS, history and readership; competition in electronics journalism; electrical merchandising industry; character of James H. McGraw; comments on Lester Moffat; Keith Henney as editor of ELECTRONICS.
Permission required to cite, quote, and reproduce. Contact repository for information.