Reminiscences of Wallace Francis Traendly : oral history, 1973.

Biographical Note

Publishing executive.

Scope and Contents

Dodge division of McGraw-Hill Information Services; reorganization, expansion; acquisition of Photronics; Sweet's enterprises; advantages of new management organization of publications company; specialized industry magazines, trend toward centralization; revenue forecast.

Subjects

• Business literature--Publishing.
• Consolidation and merger of corporations.
• Earley, Elisabeth, interviewer.
• F.W. Dodge Co.
• Interviews.
• McGraw-Hill, inc.
• Oral histories.
• Publishers and publishing--Interviews.
• Sweet's Industrial Catalog Services.
• Technical publishing.
• Traendly, Wallace Francis, 1910-

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