Reminiscences of Harold Whittlesey McGraw, Jr. : oral history, 1956
Biographical NotePublishing executive Scope and ContentsBeginning at McGraw-Hill 1946; trade department Whittlesey House later continued as juvenile books; development of market for technical books; sales force and executives of Trade Department; publishing fiction, how to do it books; literature in the Trade Department, longevity of books; gauging sales of a book Subjects |