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Reminiscences of Warren Lynch, 1955

Creator: Lynch, Warren, 1915-1977
Project: Book-of-the-Month Club project.
(see all project interviews)
Phys. Desc. :Transcript: 28 pages
Location: Columbia Center for Oral History
Full CLIO record >>

Biographical Note

Publishing executive

Scope and Contents

Education; early experience in advertising; Book-of-the-Month Club: advertising decisions, reputation, book selections, media choice for advertising; relationship of Book-of-the-Month Club selections to Landmark selections; circularizing; space advertising; judges of the Book-of-the-Month Club

Subjects

Access Conditions

Copyright by The Trustees of Columbia University in the City of New York, 1980

Using this collection

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