Reminiscences of Warren Lynch : oral history, 1955.
Scope and Contents
Education; early experience in advertising; Book-of-the-Month Club: advertising decisions, reputation, book selections, media choice for advertising; relationship of Book-of-the-Month Club selections to Landmark selections; circularizing; space advertising; judges of the Book-of-the-Month Club.
Copyright by The Trustees of Columbia University in the City of New York, 1980. Permission required to cite, quote, and reproduce. Contact repository for information.