Reminiscences of John C. Spurr : oral history, 1954.
Scope and Contents
Marketing research experience; with McGraw-Hill from 1928; circulation work for POWER magazine; Marketing Counselors Staff; director of market research in New York, N.Y., 1941; industrial statistics during World War II; industrial research in the 1940s and 1950s; advertising research; general comments on industrial marketing research.
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