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Reminiscences of John C. Spurr : oral history, 1954.

Creator: Spurr, John C., 1900-
Project: McGraw-Hill project.
(see all project interviews)
Phys. Desc. :Transcript 32 leaves.
Location: Columbia Center for Oral History
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Biographical Note

Publishing executive.

Scope and Contents

Marketing research experience; with McGraw-Hill from 1928; circulation work for POWER magazine; Marketing Counselors Staff; director of market research in New York, N.Y., 1941; industrial statistics during World War II; industrial research in the 1940s and 1950s; advertising research; general comments on industrial marketing research.

Subjects

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Using this collection

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