Reminiscences of John C. Spurr : oral history, 1954

Biographical Note

Publishing executive

Scope and Contents

Marketing research experience; with McGraw-Hill from 1928; circulation work for POWER magazine; Marketing Counselors Staff; director of market research in New York, N.Y., 1941; industrial statistics during World War II; industrial research in the 1940s and 1950s; advertising research; general comments on industrial marketing research

Subjects

• Advertising--Research.
• Interviews.
• Marketing research.
• McGraw-Hill, inc.
• Oral histories (literary works)
• Periodicals--Publishing.
• Phillips, Harlan B., interviewer.--http://id.loc.gov/vocabulary/relators/ivr
• Publishers and publishing--Interviews.
• Research, Industrial.
• Spurr, John C., 1900-