Reminiscences of George Horace Gallup : oral history, 1962.

Biographical Note

Public opinion statistician, pollster

Scope and Contents

Family background and education; early newspaper readership surveys; journalism teaching 1929-1932; principles of effective advertising; magazine publishing: LITERARY DIGEST, READER'S DIGEST, SATURDAY EVENING POST, LOOK, etc.; postcard polling; Gallup polls from 1933; impressions of Gardner Cowles, Jr., Raymond Rubicam, Douglas Southall Freeman

Subjects

• Demographic surveys.
• Gallup, George, 1901-1984.
• Interviews.
• Journalism.
• Oral histories (literary works)
• Periodicals--Publishing.
• Public opinion polls.
• Readership surveys.
• Rounds, Frank, interviewer.--http://id.loc.gov/vocabulary/relators/ivr
• Statisticians--Interviews.

Access Conditions

Copyright by The Trustees of Columbia University in the City of New York, 1976