Reminiscences of George Horace Gallup : oral history, 1955.
Public opinion statistician, pollster; interviewee d. 1984.
Scope and Contents
Early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures.
Copyright by The Trustees of Columbia University in the City of New York, 1976. Permission required to cite, quote, and reproduce. Contact repository for information.