Reminiscences of George Horace Gallup, 1955

Biographical Note

Public opinion statistician, pollster; interviewee d. 1984

Scope and Contents

Early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures

Subjects

• Book-of-the-Month Club.
• Book clubs (Discussion groups)
• Gallup, George, 1901-1984--Interviews.
• Interivews.
• Oral histories (literary works)
• Public opinion polls.
• Reading--Research.
• Starr, Louis Morris, 1917-1980, interviewer.--http://id.loc.gov/vocabulary/relators/ivr
• Statisticians--Interviews.

Access Conditions

Copyright by The Trustees of Columbia University in the City of New York, 1976