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Reminiscences of George Horace Gallup : oral history, 1955.

Creator: Gallup, George, 1901-1984.
Project: Book-of-the-Month Club project.
(see all project interviews)
Phys. Desc. :Transcript 35 leaves.
Location: Columbia Center for Oral History
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Biographical Note

Public opinion statistician, pollster; interviewee d. 1984.

Scope and Contents

Early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures.

Subjects

Access Conditions

Copyright by The Trustees of Columbia University in the City of New York, 1976. Permission required to cite, quote, and reproduce. Contact repository for information.

Using this collection

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