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Oral History content Reminiscences of John C. Spurr : oral history, 1954 [CCOH]
Project: McGraw-Hill project.
...; industrial research in the 1940s and 1950s; advertising research; general comments on industrial marketing research Interviewed by Harlan B. Phillips Underwritten by McGraw-Hill, Inc. Access: Open Name index...

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McGraw-Hill project. (1)

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Phillips, Harlan B., interviewer.--http://id.loc.gov/vocabulary/relators/ivr (1)

Spurr, John C., 1900- (1)

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Advertising--Research. (1)

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Marketing research. (1)

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